There’s an adage used in real estate, that equally applies to entrepreneurism and business: location, location, location. For those looking to enter the smOffice contest to achieve their business goals, this maxim explains why you would want to come to Barrie. Being one of the fastest growing cities in not only the province, but in Canada, Barrie offers the location advantages of a vibrant entrepreneurial community settled in some of the most scenic green space in Canada, all just one hour up the road from Toronto. With expanding post-secondary education and a city council that has mandated the support of entrepreneurs as a focus for the next four years, businesses from a cross section of sectors are coming to Barrie to benefit from the innovative, business-friendly environment, talented workforce, like-minded peers and quality of life provided by one of Canada’s best waterfronts. The ‘why Barrie’ for the smOffice winner will be simple – to access the mentorship, people and community needed to make their business plan a reality.